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CYCLING PASSION - HERITAGE BRAND



bike rental heritage history of Italian cycling
Little Jerry founder of Veloce bike rental

bike rental heritage history of Italian cycling
Jerry with his grandfather at warm up of 80's BMX challenge in Italy


Passion for bicycle since 1928

Gennaro 'Jerry' de Concilio is the only grandson to inherit the passion for the cycling from his grandfather Mr. Cerbone Gennaro, an Italian cyclist of the early twentieth century at the Velo Club Napoli. 

Jerry is an international entrepreneur who put his passions and skills into the tourism market founding Veloce, the first company in the world providing sporting equipment rental with convenient pick-up and collection at customer's accommodation, or at the railway stations or airports, active worldwide. 

In the passion for bicycle Gennaro give to the people the opportunity to enjoy by bicycle the most beautiful territories making of this an opportunity for sustainable development and social responsibility of the company, in respect of a long tradition of family coming since 1928. 

We are in the heart of cycling for an history of more than 90 years!

Pictures: Jerry’s grandfather on 1928 at the Velo Club Napoli and medals won by him, Mr.Gennaro Cerbone in the first picture is the first of the cycling team from left side, in other pictures is indicated with black cross sign written by pen under the cyclist. 



bike rental heritage history of Italian cycling
Velo Club Napoli - 1928 - Jerry's grandfather was a professional cyclist

bike rental heritage history of Italian cycling
Grandfather Cerbone Gennaro during regional cycling competition on 1928

bike rental heritage history of Italian cycling
Grandfather Cerbone Gennaro during regional cycling competition on 1928

bike rental heritage history of Italian cycling
Grandfather Cerbone Gennaro during regional cycling competition on 1928

a vintage cycling gold medal
Gold medal won by Cerbone Gennaro on the early twentieth century

a vintage cycling silver medal
Silver medal won by Cerbone Gennaro on the early twentieth century

a vintage cycling bronze medal
Bronze medal won by Cerbone Gennaro on the early twentieth century




"To the memory of Antonio de Concilio and Gennaro Cerbone"